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Website Creation - Statistics
If you intend to do any kind of special marketing with a direct mailer, email campaign, commercials, billboards etc. You may want to direct them to a landing page.
Landing pages share brief descriptions or points about your products or services. The customer very quickly recognizes if they are interested or not. This landing page can then prompt the potential customer to some type of action like filling out a survey, signing up for a prize or newsletter, or simply directing them to more information by either additional step by step landing pages or simply redirecting them to your main web site.
You may choose to have multiple landing pages to share promotions or say something specific that may grab a readers attention when your web site might have too much information for a first visit.